The Business Challenge
A real estate development group was tracking 500+ active property inquiries across WhatsApp groups, shared Excel sheets, and Post-it notes. Sales agents had no visibility into each other's leads, commissions were manually calculated at month-end, and management had no real-time sales pipeline data.
The Infraspine Solution
Infraspine designed and built Infraspine CRM tailored for real estate — full lead lifecycle management from inquiry to booking, payment installment tracking, automated WhatsApp follow-up sequences, commission calculation engine, and real-time management dashboards with deal stage analytics.
Technology & Tools
Results & Business Impact
Sales pipeline visibility went from zero to real-time. Lead response time dropped from 6 hours to 8 minutes via WhatsApp automation. First month, 3 deals recovered from "lost" status through automated follow-ups.